Concept demo built by YRB Nova — not a real business

The Story So Far

Bio · Milestones · Press

Who We Are

Built In The Dark, Mixed Before Dawn

Every record starts the same way: an empty session, a bad coffee, and a sound that hasn't been made yet. The Executive Producer has spent over a decade chasing that sound in bedrooms, rented studios, and now a home base built specifically for it.

What began as beats uploaded to a forum in the small hours has grown into a full production house — original beats, mixing and mastering, and licensing deals with independent artists and labels who want something that feels handmade, not templated.

No two sessions are approached the same way. Some start with a drum pattern, some with a single vocal take, some with nothing but a mood and a reference track. The through-line is restraint: knowing when a record is finished, and refusing to touch it again after that.

Milestones

Career Timeline

2016

First Beats, First Uploads

Started producing on a laptop and a pair of secondhand headphones, sharing loops and beats with online forums and local artists.

2018

First Placement

A licensed beat lands on an independent artist's debut EP — the first real proof the sound could travel beyond a bedroom setup.

2020

The Studio Opens

Moved out of the bedroom and into a proper room treated for sound, built around a small but serious rack of outboard gear.

2022

A Breakout Record

Co-produced and mixed a record that broke into national radio rotation, bringing a wave of new licensing and session enquiries.

2024

Licensing Platform Launch

Opened the full beat catalogue to direct licensing, making exclusive and non-exclusive deals available to artists worldwide.

2026

Today

Splitting time between studio sessions, live showcases, and a growing catalogue — still chasing the sound that hasn't been made yet.

In The Room

Press & Collaborators

Wax & Wire Magazine Frequency Weekly The Session Room Podcast Undercut Radio Late Cut Sessions
Nova K. Delroy M. Ashworth Cassia Reign Bloom Theory Jae Nettles

Behind The Scenes

Studio Gallery

Work Together

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