Last updated: 3 November 2026
1. Who We Are
This Privacy Policy explains how YRB Nova, a sole trader run by Ben, based in Leicestershire, United Kingdom, collects and uses your personal data when you use yrbnova.com. YRB Nova is the data controller for this information. For any questions, contact us at: yrbnova@gmail.com.
2. What We Collect
Enquiry and website audit forms
Your name, email address, budget (if given) and message.
Discount code popup
Your email address, the page you were on, and the fact that you requested a discount code. We use it to give you the code and follow up about your website.
Call bookings
If you book a free call, Cal.com collects your name, email and chosen time on our behalf so we can hold the call.
VoiceDesk demo calls
If you use the "Talk to us" or VoiceDesk demo call, your voice is processed by our voice AI provider, Retell AI, to run the conversation. The call may be recorded and transcribed, and we may see the transcript and a summary. Please don't share sensitive details on a demo call.
Bookings and payments
Your name, email address, phone number (if given), the package you choose and your project details. Card details are entered directly into Stripe's secure payment form. We never see or store your card number.
Technical information
Our hosting provider automatically records basic technical data such as your IP address, browser type and the pages you visit, for security and to keep the site running. We also collect anonymous visitor statistics (such as page views and country) using Vercel Web Analytics, which does not use cookies or identify you personally. Your cookie choices are saved in your browser's local storage.
3. How and Why We Use It
- To send your discount code and follow up about your website - legitimate interests (you asked us for the code). You can ask us to stop at any time.
- To reply to your enquiry or audit request - legitimate interests (responding to people who contact us).
- To take payment, deliver your project and send confirmations - performance of a contract with you.
- To keep business and tax records - legal obligation.
- To run demo calls with our AI receptionist - legitimate interests (you chose to start the call).
- To load Google Maps and the Cal.com booking popup - consent (only if you allow them in the cookie banner).
- To keep the website secure and prevent fraud - legitimate interests.
We do not sell your data, and we do not use it for automated decision-making. We will only send you marketing emails if you have asked us to, and you can opt out at any time.
4. Who We Share It With
We only share your data with trusted providers who help us run the website and business:
- Stripe - payment processing (privacy policy)
- Supabase - secure storage of enquiries and bookings (privacy policy)
- Formspree - delivery of contact form messages by email (privacy policy)
- Cal.com - scheduling of free calls (privacy policy)
- Vercel - website hosting (privacy policy)
- Retell AI - voice AI for VoiceDesk demo calls (privacy policy)
- Google - email (Gmail), web fonts and, if you allow it, Google Maps (privacy policy)
Some of these providers may process data outside the UK, for example in the USA. Where they do, they use approved safeguards such as the UK International Data Transfer Addendum or the UK-US Data Bridge.
5. How Long We Keep It
- Enquiries that do not lead to a project: up to 2 years, then deleted.
- Discount popup emails: up to 2 years, or sooner if you ask us to stop contacting you.
- Demo call recordings and transcripts: up to 90 days, then deleted.
- Bookings and payment records: 6 years, as required by HMRC for tax purposes.
6. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Have incorrect data corrected
- Have your data deleted, where we are not required to keep it
- Restrict or object to how we use your data
- Receive your data in a portable format
- Withdraw consent at any time, where we rely on consent
To use any of these rights, email yrbnova@gmail.com. We will respond within one month.
Children
Our services are for businesses and adults. We don't knowingly collect data from anyone under 18. If you think a child has sent us their details, email us and we'll delete them.
Ask us to delete your data
Email yrbnova@gmail.com with the subject "Data deletion request" and the email address you used with us. We'll delete your enquiries, popup sign-ups and call transcripts and confirm within one month. The only thing we have to keep is booking and payment records, for 6 years, because HMRC requires it.
To stop hearing from us, reply "unsubscribe" to any email we send, and we'll stop straight away.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.
7. Cookies
For details of the cookies we use and how to manage them, see our Cookie Policy.
8. Changes to This Policy
We may update this policy from time to time. The latest version will always be available on this page.
9. Contact Information
YRB Nova (sole trader, run by Ben)
Leicestershire, United Kingdom
Email: yrbnova@gmail.com