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Two Real Businesses, Two New Websites: OTR Detailing and Styled By KY
Lots of great small businesses run entirely on Instagram. The work is brilliant, the photos are brilliant, and then a new customer asks "how much?" and waits three hours for a reply while you're elbow-deep in a wheel arch or halfway through a set of knotless braids.
By then they've messaged someone else.
These are two businesses we built for this year. Both are run by one person, both had great work to show, and both were losing customers to the same thing: nowhere to send people except their DMs.
A quick note before we start. These are real clients, but they're recent, so we don't have six months of data yet. We're not going to invent a "312% increase in bookings" to make this look better. You'll get what we built, why we built it that way, and what any small business can steal from it.
What both sites have in common
Most of their customers will see the site on a phone, so that's where we started
They look completely different (one is all black and chrome, the other is pink and glossy), but they follow the same rules:
The price is on the page. Hiding prices doesn't make you look premium. It makes people leave.
Their own photos, not stock. Their work is the selling point. A stock photo of a smiling model tells a customer nothing.
One clear next step. Every page ends with "book" in some form. Nobody has to guess what to do next.
Built for phones first. If it doesn't work one-handed on a bus, it doesn't work.
Less admin for the owner. Booking managers, deposits and FAQs take the boring messages off their plate, so they can get on with the actual work.
What you can steal for your business today
You don't need a new website to start on this. Today, you could:
Put your prices in your Instagram bio or highlights. Even "from £20" filters out time-wasters.
Write down the five questions you get asked most, and answer them in one pinned post or highlight.
Take a photo of every job you finish. That's your future portfolio, and it's free.
When the DMs start eating your day, that's the sign you need a proper site.
FAQ
How long did these websites take to build?
Our Basic sites go live in about 2 days and bigger builds take up to 5. Booking systems and dashboards like the ones above take longer, because they need testing with real payments.
Do I need a booking system on my website?
Not always. If most of your work comes through quotes, a clear price guide and a contact form might be enough. If you take lots of short appointments, like hair, beauty or valeting, online booking with a deposit usually saves you hours a week.
Can you use photos from my Instagram?
Yes. Both of these sites were built using the owners' own Instagram photos and videos. Real photos of your work almost always beat stock images.
Running your business from your DMs?
We'll look at what you've got now and show you what a proper site would do for you. The audit is free and there's no hard sell.
