The Blog

Ideas on websites, branding & getting found online

Straight-talking advice for small business owners thinking about their website. No jargon, no fluff.

The homepage of our Summit and Slate Roofing concept site, with the headline Roofs done right, leaks fixed fast, a red Emergency call-out button, an orange Free quote button and a roofer standing on a tiled roof

What Should Be on a Tradesperson's Homepage? A Checklist

A top-to-bottom checklist for a tradesperson's homepage: what goes above the fold, where prices and reviews sit, what to cut, and a five-minute test.

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The OTR Detailing homepage, with Gideon's own photo of a freshly cleaned black car parked on a residential street behind the headline On the road, off the showroom clean

How to Take Photos of Your Work That Sell (Phone-Only Guide)

A phone-only guide for tradespeople and stylists: how to shoot before and after photos that win work, what to avoid, and how to use them on your website.

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The booking page on our Blade and Crown barber concept site, with a skin fade, barber Jordan and a 10:30am slot picked, and a booking summary showing a total of £24

Do I Need a Booking System on My Website? Salons and Barbers

Online booking saves some businesses hours a week and is pointless for others. How to tell which you are, what a good booking flow needs, and what to do today.

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The Styled By KY homepage, with Deborah's own braiding work as the hero image and a Book Now button

Website vs Instagram: Which Does a Small Business Actually Need?

An honest look at website vs Instagram for UK small businesses: what each one is good at, when Instagram alone is enough, and when it starts costing you.

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The price list page on our Blade and Crown barber concept site, with a skin fade at £24 and a classic cut at £20

Why "DM for Price" Is Costing You Customers (and What to Do)

Hiding your prices behind DMs sends buyers to the next business. Three ways to show prices on your website, even when every job is different.

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The OTR Detailing and Styled By KY websites side by side

Two Real Businesses, Two New Websites: OTR Detailing and Styled By KY

How we took a Coventry mobile detailer and a Derby hair stylist from "DM me on Instagram" to proper websites with prices, booking and real reviews.

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Laptop on a desk showing a website design in progress

See Our Work Live Before You Pay: Why We Built 10 Demo Sites

Most studios ask for a deposit and a leap of faith. We show you full, working concept sites first. Here's why that gets more people to say yes.

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Laptop showing a business analytics dashboard

How Much Should a Small Business Website Cost in the UK?

A straight-talking 2026 guide to what you should actually expect to pay for a website, and what to watch out for.

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Close-up of a website analytics dashboard showing load time and bounce rate

7 Signs Your Website Is Costing You Customers

If your site is quietly turning people away before they enquire, these are the warning signs to look for first.

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Cordless drill on a tradesperson's work site

Why Every Tradesperson Needs a Website in 2026

Social media isn't enough on its own anymore. Here's why a proper website still matters more than ever.

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Ready to put this into practice?

Tell us about your business and we'll show you what a proper reinvention looks like.